SEO and PPC
SEM (Search Engine Marketing)
We recommend combining your organic (SEO) and paid (PPC) data together to identify opportunities in both areas. SEO constantly changes just like Google’s algorithms. We are always adapting our SEO techniques to remain ahead of the competition.
SEO STARTER PACKAGE – £150/one-off payment.
OTHER SEO SUPPORT – £40/hour.
For a personalised SEO offer, please do get in touch with us.
Organic search, also known as natural search, refers to unpaid search results and cannot be influenced by paid advertising.
Organic search results are the unpaid results that appear on a search engine results page after a query.
PAID SEARCH – £150/monthly support for advertising campaigns.
OTHER SEM/PPC SUPPORT – £40/hour.
For a personalised SEM/PPC offer, please do get in touch with us.
Paid search, also known as pay-per-click advertising, refers to paid search results, which are populated via an auction system.
Paid search results are basically ads paid for by businesses in order to rise above the organic results in the fastest way possible.
Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don’t pay.
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity. It aims to improve your website’s position on search results pages.
SERPs – Search Engine Results Page
Impressions – The amount of times your ad is seen, 100 impressions means the ad was viewed 100 times
Pay Per Click (PPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.
Cost Per Conversion (CPC) – The cost associated with someone converting, the conversion could be filling out a form or buying a product. It shows how much you spent to generate a conversion or acquire a customer.
Cost per action (CPA) is calculated as the cost divided by the number of actions being measured.
Click Through Rate – The amount of people who click on the ad versus the amount of impressions it makes. A 2% CTR means that 2 out of every 100 people that see the ad will click it
Google Analytics is our one-stop shop for checking in on your organic traffic.
SEMrush is best for checking which keywords are ranking.
Google Search Console is great for seeing if Google has any technical issues with your site.