Search engine optimization continues to evolve rapidly. What worked five years ago may not work today, and tactics that seem promising may actually harm your rankings. Here’s what’s actually working in SEO right now.
Content Quality Over Quantity
Google’s algorithms have become incredibly sophisticated at understanding content quality. Focus on creating comprehensive, well-researched content that genuinely helps your audience rather than churning out thin articles.
User Experience Signals
Core Web Vitals and page experience are now ranking factors. Ensure your site loads quickly, is mobile-friendly, and provides a smooth browsing experience.
E-E-A-T Matters More Than Ever
Experience, Expertise, Authoritativeness, and Trustworthiness are crucial, especially for YMYL (Your Money, Your Life) content. Demonstrate your credentials and cite reliable sources.
AI-Generated Content: Proceed with Caution
While AI can assist with content creation, Google has made it clear that quality matters regardless of how content is produced. AI-generated content that lacks originality or adds no value will not rank well.
Local SEO for Local Businesses
If you serve a local area, optimize your Google Business Profile, gather reviews, and ensure consistent NAP (Name, Address, Phone) information across the web.
Link Building: Quality Over Quantity
A few links from authoritative, relevant sites are worth more than hundreds of low-quality links. Focus on creating linkable assets and building genuine relationships.
Technical SEO Foundation
Ensure your site is properly indexed, has a clear site structure, and is free of technical issues. Use schema markup to help search engines understand your content.
Need help with your SEO strategy? Vere Design offers comprehensive SEO services tailored to your business goals.
