Video marketing has exploded in recent years, and businesses that aren’t using video are missing out on massive opportunities. Here’s why video should be central to your marketing strategy.
The Statistics Speak
- Video content generates 1200% more shares than text and images combined
- Including video on a landing page can increase conversions by 80%
- 88% of marketers report positive ROI from video
Types of Video Content
Explainer Videos break down complex products or services in an engaging way. They’re perfect for homepage heroes and landing pages.
Testimonial Videos build trust by letting satisfied customers share their experiences. They’re more compelling than written reviews.
Behind-the-Scenes content humanizes your brand and builds connection with your audience.
Product Demos show your product in action and answer common questions before they’re asked.
Educational Content positions you as an expert in your field and provides value to your audience.
Getting Started
You don’t need a Hollywood budget to create effective video content. Smartphones can capture high-quality footage, and free editing tools make post-production accessible to everyone.
Platform Considerations
Different platforms favor different video formats. Short, vertical videos work best on TikTok and Instagram Reels, while longer, horizontal videos are better for YouTube and website embeds.
Measuring Success
Track views, engagement rates, click-through rates, and conversions to understand what video content resonates with your audience.
Ready to add video to your marketing mix? Vere Design offers professional photo and video production services to bring your vision to life.
